BCBG-The+Clothing+Line


 * BCBGMAXAZRIAGROUP** is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today. Named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.

Determined to realize his vision, Azria built upon the success of his women's ready-to-wear line and created a lifestyle brand consisting of multiple high-fashion collections for women, including evening dresses, denim, outerwear, footwear, swimwear, handbags and small leather goods. He introduced additional product categories through a series of licensing agreements with some of the industry's most reputable companies, including the world leader in men's shirting, Philips-Van Heusen Corporation, for men's dress shirts and ties, launched in Summer 2004. This licensing deal was closely followed by similar agreements with Geneva Watch Co. for women's watches, VCS Group Inc. for footwear, Neema Clothing Ltd. for suits and suit separates and ClearVision for optical eyewear in Spring 2005.





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