Advertising+mng

 = Mango's Advertising Strategy = 

=
Since its early days, MANGO has worked with top models. They have been the brand’s image in each season and some became highly identified with MANGO in Spain, as was the case with Claudia Schiffer, who featured in all the campaigns from 1992 to 1995. The 90s were the years of the supermodels and MANGO featured many of them on the covers of its catalogues. Naomi Campbell, Christy Turlington and Eva Herzigova posed for the top photographers and flooded the city streets thanks to MANGO’s campaigns. The new century brought some of the most unforgettable MANGO images, with campaigns with Maja Latinovic, Inés Sastre, Karolina Kurkova and Milla Jovovich. We also repeated our previous success with Claudia Schiffer. More recently, new generation celebrities such as Lizzy Jagger, Alice Dellal and Dakota Johnson have featured as our radiant cover girls. Some renowned actresses and models such as Elizabeth Hurley and Lauren Hutton have also collaborated with us.====== 
 * __MANGO's Newest Face for 2009 Fall/Winter__** 

International actress Scarlett Johansson features in MANGO/MNG’s new Autumn/Winter 09 campaign, becoming the new image of the fashion brand.

MANGO/MNG has chosen the beautiful actress for her extraordinary personality, which embodies the ideal of the urban, enterprising, daring woman that MANGO/MNG targets. Johansson is the epitome of an elegant, sensual woman who is at the same time both creative and inquisitive, and always aware of the latest fashion.

**MANGO Presents PENELOPE & MONICA CRUZ**

Previously,Penelope Cruz was the face of MANGO. Penelope and her sister Monica Cruz had co-designed their own collection as part of the MANGO brand.The collection was well received by customers of MANGO, and their collaboration was a huge global success.

Penelope has made a splash in the ad campaign supporting MANGO''s summer collection. The sensuous starlit has captivated audiences into purchasing the fun line of summer clothing. Penelope makes the clothing come to life as she embodies the collections strong sense of style and unique touch of elegance. Penelope poses with sister Monica in the advertisements as both women bring forth their physique and independent style in order to link with success on the Mango line. Prices run between $29 and $129 for an affordable take on true fashion. The line sports a wide range of denim, as well as floral tops with bright colors to fit the part. With Penelope on their side, Mango’s success is a sure thing.

** Campaign Commercials

media type="youtube" key="VFhhXS7MarM" height="344" width="425" Introducing Scarlett Johansson as the newest face of MANGO.**

media type="youtube" key="GosnIlofirs" height="344" width="425"
 * Commercial featuring Penelope and Monica Cruz's MANGO campaign. **