French+Connection+Brand+Advertising

=** Brand Advertising: **= The first FCUK campaign was launched in Spring/Summer 1997 with the ‘fcuk fashion’ strap line. Campaigns have given French Connection great exposure causing debate and controversy in the press. The advertisements always aim to disrupt the normal formula of fashion advertising and leave the interpretation up to the individual. French Connection never fails to keep the brand exciting and original by pushing boundaries and always making a statement. The key to French Connection's success continues to be the combination of exceptional clothes at the forefront of design, affordable prices, clever merchandising and sound business practice. With the evolution of the brand continuing we aim to create a real fashion destination by talking to the opinion formers with real fashion authority. Advertising will continue to be innovative and creative; however the focus has shifted onto the clothes themselves, to enable French Connection to create a distinctive look which is unique. It is a brand that celebrates personal style without the gimmicks. In the non-stop world of fashion it takes dynamism and intuition to keep moving and French Connection is constantly developing both the product and vision with the future continuing to grow.

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This is a television advertisement for French Connection which aired in 2005 starring Welsh actor/model Lee Williams.

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The ASA (Advertising Standards Association) received 127 complaints about this advertisement for French Connection which featured two women fighting (kicks and punches), ending with a kiss. The concept was to symbolize the competition between fashion and style. The ASA decided that the fight was highly stylised and did not glamorise violence and the kiss was acceptable.

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Comments: (Vanessa) Great commercial!